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Why DEI is and will always be important

Diversity isn't new, but the calls to action are rapidly changing.


In a world that is constantly evolving, one thing remains steadfast: the importance of Diversity, Equity, and Inclusion (DEI). As we navigate through the complexities of our society, it becomes increasingly evident that embracing diversity in all its forms is not just a moral imperative but also a strategic advantage for businesses and societies alike.



Check the numbers


According to a recent Amazon Ads and Environics study, 7 in 10 consumers consider DEI as a significant factor when choosing a brand to purchase from. This statistic highlights the growing awareness and demand for inclusivity among consumers. Additionally, over 45% of consumers express their willingness to pay more for products from brands that actively reflect and promote DEI principles. This consumer sentiment is not merely a passing trend; it signifies a fundamental shift in values and expectations.


Diversity encompasses a wide spectrum, including race, ethnicity, nationality, gender, sex, age, ability, and more. Embracing diversity means acknowledging and celebrating the richness of perspectives, experiences, and backgrounds that exist in the world we live in. Done right, it has the opportunity to foster creativity, innovation, and resilience within organizations, driving them towards greater success and sustainability.


Consider, for instance, the fact that 1 in 4 people in the world has a disability. This sizable demographic and those who love and support them represents a significant market segment that businesses cannot afford to overlook. Visible and invisible disabilities contribute to this statistic, highlighting the importance of acknowledging and accommodating all individuals regardless and including the variety of their abilities. By implementing inclusive practices and accommodations, companies can tap into this diverse talent pool and consumer base, resulting in broadening their impact and reach.


Furthermore, the demographic landscape of our world is ever-evolving. In the United States, Non-White Latine/Hispanic and Asian Americans are the fastest-growing racial and ethnic groups nationally—increasing by 23% and 35.6%. In addition, people who identify as Two or More Races, are projected to grow by over 200 percent by 2060 based on the US Census projections. These statistics emphasis that diversity is continuing to expand and grow and the importance of catering to the unique needs and preferences of diverse communities will continue to be prevalent.


And the consumers are also speaking. Recent survey show that consumers are prioritizing various aspects of DEI across the globe, with the most crucial focuses for global consumers include the following:

  • Gender equality (29%)

  • Racial equity (27%)

  • Income (20%)

  • Education (20%)

  • Age (20%)

  • Emotional, psychological, or mental health conditions (19%)

  • Physical disability (19%)


Creating authentic connections


As brands strive to establish deeper and more authentic connections with consumers, they must navigate a myriad of factors influencing today's shoppers. From economic uncertainty to shifting consumer values, these elements significantly impact purchasing decisions. While economic uncertainty prompts individuals to reassess their spending habits, consumer values remain evident in shaping brand preferences, trust, and expectations.


In this landscape, brands are under increasing pressure to meet evolving DEI expectations, especially in certain industries. Consumers are calling for authentic efforts to address issues of underrepresentation, bias, and accessibility. Brands must demonstrate their commitments through genuine actions, both internally and externally, that align with consumer values.


New generations, new expectations


With younger generations, corporate commitments to DEI rank higher (77% for Gen Z adults, and 75% for Millennials). Therefore, when brands look to the future, they ought to consider a combination of ensuring that they incorporate DEI into their corporate brand DNA and through their actions internally and externally. These efforts can help earn trust and connections from their consumers and future generations of shoppers.



Remaining innovative and ahead


Failure to embrace diversity and connect to the unique needs and preferences of different demographics can result in missed opportunities and reputational risks. Beyond the business realm, DEI is essential for fostering a more equitable and just society. It is about dismantling systemic barriers and ensuring equal opportunities for all individuals, regardless of their background or identity.


By promoting inclusivity in education, employment, healthcare, and other areas, we can create a more prosperous and harmonious world for everyone.


Diversity, Equity, and Inclusion are not just buzzwords; they are guiding principles that shape our collective future.


As we strive to build a more inclusive and equitable society, it is imperative that businesses, governments, and communities continue to prioritize DEI and advancing everyone. By embracing diversity and fostering an environment of respect and acceptance, we can unwrap the full potential of individuals and organizations, driving positive change for generations to come.


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